Angry Birds Movie In The Works
Could this be the first successful video game movie?!
A few months ago there were talks of a movie based on the popular "Angry Birds" game. But now, it's become reality with news that Rovio (company behind the game) has hired former Marvel Studios chairman David Maisel as an adviser according to Variety.
Maisel was instrumental in securing $525 million for Marvel to finance its own slate of pics, starting with "Iron Man" and "The Incredible Hulk." He also facilitated talks that resulted in Marvel's $4 billion sale to Disney.
Rovio sees itself as the next Pixar, but is currently focused on developing an "Angry Birds" movie. Then use that momentum to produce a slate of other films. Rovio execs haven't been shy about saying they wants the company to become another Pixar. Rovio CEO Mikael Hed told Variety that he's interested in replicating the kind of business model Maisel put together at Marvel -- which would enable the company to independently grow its brand, creatively and financially.
But as opposed to other mobile gamemakers that produce a number of titles they hope will catch on, Rovio is focused solely on turning "Angry Birds" into a larger entertainment franchise that can evolve from games into animated shorts, movies, TV shows and licensed merchandise. The cellphone game has been downloaded more than 250 million times since its launch late in 2009.
"There has been so much chatter about an 'Angry Birds' movie, but it's now real," said Maisel, who has already begun conversations with screenwriters and directors. "The process is starting now." An animated movie would be the perfect format - Colourful talking birds trying to free their companions. I can see it now, and I can't bloody believe it.
We have long been waiting for a successful video game adaptation showcasing the depth of characters and plot in video games to mass audiences. A plethora of video games meet the criteria - Uncharted, Gears of War, Halo. But yet the game based on slinging birds at bricks will probably be the first successful adaptation. F**k.
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